Chick-fil-A employees respond; Secrets that run booming franchise

LAUREN BRANDIS, Video Editor

     Junior Morgan Buckland believes that Chickfila is a thriving business due to the “quick and pleasant service experience.” With their classic line of “My pleasure” the chain is rated first place in total sales for the year of 2016 due to their “overwhelming southern hospitality…” according to Mary Hanbury Senior Retail Reporter of Business Insider.

     The raging question on the street is what makes the business’ system so quick and great? 

Senior Tori Simms works at the Chick-fil-A branch located in BelAir and believes “the abundance of employees” is the true reason why they’re so successful. 

     She describes that the reason why your drive-through experience is quick is due to “multiple people working the same position.” This explains why you see multiple workers taking orders at once or maybe 4 employees crowding the window delivering your food to the car.

    Simms also thanks to their “car labeling system” for their orderly process. While placing your order, a Chick-fil-A employee will record your first name and the type of vehicle you drive, they also include a few digits of your license plate number. This ensures accurate delivery when you receive your meal. 

     Senior Tristan Pomeroy works at Chick-fil-A’s Forest Hill location. He dedicates the establishment’s success to “the success of teamwork.” He adds that “communication between different positions is a huge contributor” to the prosperous company.  

     Pomeroy explains that having “multiple people taking orders at once speeds up our bagging process.” 

     The bagging process begins as soon as you order and then pay for your meal. Your order transfers from the iPads outside right to the kitchen inside. Each item you order, even drinks, are then labeled with your name and your car’s information. The food runners then review the tickets for the food and drinks. Finally, they proceed to your car and deliver your order. 

     Both employees agree that “Chick-fil-A has the best customer service” out of any fast-food chain around. Simms mentions that “each customer is greeted with a smile, even through their masks, and a warm welcome.” She believes this is another one of the contributors to the successful company. 

     The fast-food joint has a mobile app that allows online ordering. Pomeroy describes “Ordering ahead of time will ensure customers a quick and easy pick up.”He adds ordering via the app “speeds up the drive-through line because a customer’s order is already placed and ready.”

     Simms includes that ordering through the restaurant’s app “encourages customers to continue to visit due to the point system.”